Karnataka’s state-owned dairy brand, Nandini, is gearing up to shine on the international stage by sponsoring the Ireland and Scotland cricket teams in the upcoming T20 World Cup, scheduled for June this year. This landmark move marks the first instance of a home-grown brand stepping into the realm of international cricket sponsorship.
Global Branding Opportunity for Nandini
MK Jagadish, the managing director of Karnataka Milk Federation (KMF), which oversees Nandini, confirmed the sponsorship deal in a statement to the news agency PTI. “We are excited to announce our sponsorship of both Ireland and Scotland cricket teams in the T20 World Cup. Our brand will prominently feature during the matches,” said Jagadish.
Expansion into the U.S. Energy Drink Market
In addition to its venture into international sports sponsorship, Nandini is set to launch its whey-based energy drink, ‘Nandini Splash,’ in the United States market.
Our aim is to make Nandini a focal point during the World Cup.
- The whey-based energy drinks will hit the shelves in the US coinciding with the tournament, marking our brand’s global expansion,” Jagadish shared with India Today.
This strategic move by Nandini underscores its ambition to establish itself as a global brand, leveraging the popularity and reach of cricket to expand its footprint beyond India.
T20 World Cup to Kick Off on June 4 Following Conclusion of IPL
The eagerly awaited T20 World Cup is set to commence on June 4, immediately after the conclusion of the ongoing Indian Premier League (IPL).
- The tournament will be jointly hosted by the United States of America (USA) and the West Indies, promising an exciting display of cricketing talent on the international stage.
Also, read – ICC Men’s T20 World Cup 2024 Complete Details
